Remember the old PAL Midnight Sale? For those who don't, it is a promotion of Philippine Airlines wherein they offer cheap fares to certain destinations and travel dates every Sunday midnight until 6 in the morning. I still remember the first one back in 2011. PAL's website was inaccessible for almost three hours due to the flood of internet traffic to their servers. Many were irritated, even angered by the unprepared airline company. Slowly though, the succeeding midnight sales becomes more stable.
PAL midnight sale was supposedly meant to combat the aggressive promotions of Cebu Pacific. With their Zero Fare, Piso Fare and other low-cost fare offers, they have stolen a huge chunk of PAL's market share. I guess many are disappointed because PAL just can't match Cebu Pacific's offer. Eventually, the midnight sale loses its popularity.
The New Monday Madness PromoAnd here we are now. PAL launched the promo entitled Monday Madness wherein they give cheap fares on selected flights. And things are a little different now. PAL and PAL Express (formely Airphil Express) is almost just one airline company so PAL Express is automatically included in the promo. And unlike before, Cebu Pacific doesn't offer the same low fares they offered back then. Even their Piso Fare costs more than 1000 Pesos roundtrip now, without baggage. There are even cases when the fare price offered by PAL in their promos is even lower than Cebu Pacific's considering that PAL has free 15 kg of baggage and a bigger leg-room.
So, with the new Monday Madness promo, it seems that PAL is back in the list of considerations when it comes to value flights.
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