Image via Wikipedia No matter how big a company was and no matter how focused it was towards their desired market, there will still be segments of the population with unmet needs. These small portions of the population have unique needs but because of their size, main stream providers don’t bother to serve them. As a result, members of these groups usually become desperate buyers. They have the capability to buy but there’s no available product for them. It is understandable why large providers do not enter their market. It is because it’s not practical for big companies to do so. However, for those desiring to earn cash from home, these small markets can be the opportunity. Marketing on the unique needs of a small group of hungry buyers is what is commonly referred to as niche marketing . The Advantages One of the advantages of niche marketing over mass or mainstream marketing is that because of its size, there are usually no or just small competition. Also since it was small