Airphil Express Re-brands to PAL Express

Starting today, March 15, 2013 Airphil Express will be known as PAL Express. The move is in line with the strategic alignment of airline businesses owned and operated by San Miguel Corporation.

PAL Express (Photo credit: Wikipedia)

Last April 4, 2012, diversified conglomerate San Miguel Corporation bought 49% controlling stake in Philippine Airlines (PAL) from Lucio Tan's holding company. The $500 Million deal included Airphil Express.

Summary of Changes

What can we expect from the re-branding? Well, its not just the name that will change but more is involved. Here are some of them:

PAL Express passengers can now earn miles
PAL Express passengers will be served with complimentary snacks and reading materials
PAL Express website is now www.flypalexpress.com
PAL Express airplanes will now display a similar logo as that of Philippine Airlines

What will not change?

PAL Express will remain as a low-cost carrier and will continue to offer promo fares
PAL Express flight crew (pilots, stewards, etc) will remain as such; PAL pilots and crew will fly PAL flights only.

Air Philippines to Airphil Express and now PAL Express

To date, this is the second re-branding of PAL's budget arm. It was then known as Air Philippines. In 2010, it re-branded to Airphil Express along with the conversion to a low-cost airline business model. Then, lately, it re-branded to PAL Express, an airline brand previously used by PAL for its low-cost intra-regional flights in Visayas and Mindanao.

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