Tiger Airways will be launching their local presence next month, July 2013. But before that, they are holding a promo: free fares on selected domestic and international destinations. Yes, the fare is free but is exclusive of the taxes and miscellaneous fees.
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The FREE Fares for June 21 |
When and Where?- Flight Time and Destinations
The promo is from June 10 to 30. Each day, Tiger Airways will give free fares to specific destination(s). The tickets can only be bought at a specific time of the day only (the time varies each day), and of course, seats are limited and can only be purchased online. Lastly, the free fare is for one way only, the other way is a regular fare.
For example, tomorrow's (June 21) free fare is for Clark to Bangkok and Kalibo to Singapore and can only be booked from 2 - 4PM. Early today, the free fare is from Manila to Kalibo or Laoag. Just check Tiger Airways' website for the updated free fare schedule.
The travel period for the free tickets is from July 1 to September 30, 2013.
The travel period for the free tickets is from July 1 to September 30, 2013.
Welcoming Tiger Airways in the Changing Airline Industry
Singapore-based Tiger Airways has been operating locally since it acquired 40% of the local airline company Southeast Asian Airlines (SEAIR) last year. Since then, SEAIR flights can now be booked at Tiger Airways website. So in effect, the next month's launch is just a rebranding of SEAIR to Tiger Airways.
The airline industry has seen huge changes recently. Cebu Pacific lead the so called "low-fares revolution" as they entered the low-cost market. It proved to be successful because the company successfully toppled the long time leader Philippine Airlines (PAL) in terms of market share as well as number of aircraft.
Just last year, business tycoon Lucio Tan sold its majority stake in PAL and Airphil Express to San Miguel Corporation (SMC). SMC took over the management of both PAL and Airphil and immediately made changes including the recent re-branding of Airphil Express to PAL Express. This marks the unification of the two airline firms under SMC's watch. And lately, we saw the news that PAL will be entirely owned by SMC as Lucio Tan plans to sell all its PAL stakes to SMC.
Then last month, AirAsia Philippines bought a majority stake in Zest Air in a huge deal. The move is meant to give AirAsia access to the NAIA, the busiest airport in the country.
The local airline industry is indeed growing with domestic and international tourist numbers reaching record highs. Along with growth though is the heated competition between the airline companies. I just hope that these developments will drive quality and better services to the passengers, an area where we still lags compared to other countries.
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