Skip to main content

Why Tiger Airways Re-brands to Tigerair?

For those who doesn't know yet, Singapore-based budget carrier Tiger Airways is now TigerAir. The new identity of the leading airline company goes live this month of July. So what's new?

A New Look of their Website and Mobile App

Re-branding will be useless unless you change the way you look. TigerAir did that by revamping their website. Though the Tigerish motif is still there, a combination of orange and dark grey hues, the redesigned website looks more neat with more white spaces than before. I personally appreciate how they show their deals now. Before, it was being shown in flash slides. Now, all the deals were in huge tiles. I also like that the booking section was enlarged and placed at the center of page.

Overall, the website is cleaner and more user friendly.

The new TigerAir Website

The mobile app was also redesigned. The icon was changed to reflect their new identity and the user interface was simplified as well. The change in mobile app though was not as drastic as that of their website.

I also think that the developers of the app needs to polish it more because the first time I tried to use it , it crashed. :-(
The new iOS Tigerair App

A New Logo

From a ferocious Tiger to a simple-font logo. Tiger Air explained how the logo was conceptualized.

Our new logo is simplified to depict the personality of the new Tigerair brand — warm, passionate and genuine. 
The rounded fonts depict friendliness while the two dots, the first in grey and the second in orange, symbolizes Tigerair's role in connecting our customers from one point to another. The different colored dots also depict a friendly wink. 
The orange semi-circle acts as a subtle reference to a tiger's tail, as well as a smile, representative of the passion and commitment in everything we do.

Why Re-brand?

TigerAir said that the re-brand represents their belief that travel should be about great experiences and memories. TigerAir wants to contribute to that by offering affordable air fares that will give more people the opportunity to go to places where they can relax, enjoy and connect to people in Asia Pacific.

What's Coming For Tiger Air?

Part of their re-branding is their initiative to improve customer experience. Their goal is to make travel as stress free and easy as possible for their passengers. Below are just some of the upcoming features and services that will enable TigerAir to do just that.

  • "voice of the customer" system to gather feedback from our passengers
  • Ability to make changes to flight bookings online (this went live on July 3)
  • New fare product bundles that cater to different travelers' needs
  • Online pre-purchase of meals and snacks for all Tigerair flights
  • Many more destinations in the region
  • Mobile and web check-in for all passengers


Well, I am personally glad that TigerAir is trying to innovate. Their entry to Philippine market by acquiring SEAIR was a move that will stimulate competition among the local low-cost airline operators. Competition, when properly managed and regulated will spur industry-wide innovation. The ultimate beneficiaries are the customers.

Blogged Philippines gives you the latest trending information in the country. To receive free notifications follow us through the following:

1. Subscribe in our email newsletter
IMPORTANT! To enable email subscription, please verify your email address by clicking the link sent to your email address by Feedburner.

2. Follow us on twitter

3. Make BLOGGED PHILIPPINES your homepage

4. Find us in Facebook at

5. Follow us on Google+
Enhanced by Zemanta


Popular posts from this blog

4 Steps to Replace Stolen or Lost Passbook

My passbook (inside my bag) was recently stolen inside a local grocery store, and I would like to share the steps I took to secure my account and get a new passbook.      By User:Aerous ", CC BY-SA 3.0 , Link The steps outlined here are for a BPI savings account, but generally, the procedure will be very similar to other banks in the Philippines. 1. Call the Bank to Secure Your Account The first and most crucial step you need to do immediately is to contact your bank by phone or personally report it to the branch where you opened the account. This action will ensure that funds will stay put. The bank will lock the account immediately. The big banks have 24/7 hotlines. For BPI, it's 889-100. You have to do this step ASAP after discovering the loss. 2. Go to the Branch to Ask for a Replacement of the Passbook It can mean a simple replacement of the lost passbook, but it can also mean closing the entire account and opening a new one for security purposes. 3. Get an Affidav

Resigning? SSS Will Deduct Your Loan Balance from Your Last Pay

The purpose of this article is to inform the public about this policy of the Social Security System (SSS), the government-owned insurance company for those employed in the private sector. I just learned about this a few months ago when my company announced a workforce reduction program. Among the sad discussions is about this policy of SSS regarding loans in cases of resignation or retrenchment. Section G-2 of the SSS Loan Terms and Conditions (at the back of the loan application form) explicitly says the following: "The employer shall deduct the total balance of the loan from any benefit/s due to the employee and shall remit the same in full to SSS, in case the member-borrower is separated voluntarily (e.g., retirement or resignation) or involuntarily (e.g., termination of employment or cessation of operations of the company)." In other words, y ou will be required to pay the rest of your loan (including the interest) when you change employer or employment statu

How Much Does a MRI Scan Costs in the Philippines?

My dad needs a Magnetic Resonance Imaging (MRI) scan for his prostate problem. I did a little research on how much does it cost to have one. Well, it depends on many factors, such as which body part is to be scanned. There's also this technique called "MRI with contrast," wherein the patient will be injected with a chemical to make the scan clearer. For your information, this technique of adding contrast is known as  Gadolinium Contrast Medium . It adds cost to the procedure, but with more clarity, the more you can trust the diagnosis. MRI Machine KasugaHuang , CC BY-SA 3.0 , Link So, in my father's case, we had a  Prostate MRI,  and I assume it was without contrast since he was never injected with the "contrast" chemicals. We got it in  i-Scan Healthcare Inc.  here in Quezon City. The cost is  13000 Pesos . Please take note that the amount was just for the scan, and a separate professional will read the result. Some laboratories offer this service (i.e